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Too Many Places: Overcoming the Paradox of Choice

Last Updated: 3/10/21 | March 10th, 2021
“Where should I go?” is a question I frequently ask myself.
A couple of years ago, wanting to escape the oppressive summer heat of Austin, I’ve spent the last few months staring at a map but unable to answer that question. I’ve toyed with the idea of heading to Madagascar, Hawaii, Malta, Kenya, the Caribbean, the Maldives, Dubai, or Sri Lanka.
And because I couldn’t choose and was so afraid to commit, that I didn’t decide until two weeks before my trip.
It’s a process that plays out over and over again, especially now that the world will soon open up and we’ll be able to travel again.
This is what psychologists call “choice overload.”
Humans only have a limited amount of decision making power each day. It’s why people like routines. It makes life easier. Choice overload occurs when we have too many choices available to us. We get decision fatigue and go with the default option thus avoiding making a decision altogether. We are sometimes so paralyzed by the fear of making the wrong choice that they don’t make any choice.
Think of standing in the cereal aisle. We have all these options right in front of us, but we keep going back to our old favorite, Fruity Pebbles. (Or, Cinnamon Toast Crunch if we’re feeling crazy!)
We may want to try something new, but we can’t figure out what we want the most — there are just too many options! How do we choose? How do we know we won’t make the wrong choice? So, paralyzed with indecision, we go back to what we know. And, if we don’t have a favorite, often we just choose what is popular and familiar to our mind.
In psychology, this is called “analysis paralysis.” Contemplating our options becomes such a taxing mental burden that we don’t make a decision. Our minds want shortcuts. It’s how we process all the information thrown at us each day. It’s too difficult to think about every simple decision all the time. Going with what you know and is familiar is how we shortcut our analysis paralysis. (This is all explained in the 2004 book The Paradox of Choice, which I highly recommend reading.)
Think of the world as the proverbial cereal aisle. We’re looking forward to picking a cereal (a destination), but suddenly realize we have too many options. Faced with so many choices and without a strong opinion (e.g., I really want to go to Thailand this fall!), we stare blankly, wondering if picking a destination is the right choice, so we end up (a) fretting about it for months like I did, missing flight deals and precious planning time or (b) end up with what is big, popular, and familiar (let’s just visit Paris for the tenth time!).
Whether we have two weeks, two months, or two years, deciding where to go is the hardest part of travel. Once you have the time, picking the destination becomes a task of whittling down a long list of “must-see” destinations.
I often get so paralyzed by choice that I don’t book a trip until the last minute, and even then, I often suffer from buyer’s remorse. Did I really want to book that flight to Dubai? Or should I have gone to Madagascar instead? If I do this trip, will I have time to visit Peru later this year, or should I just go to Peru now?
Of course, when I get to where I’m going all of that second-guessing melts away and I have the time of my life.
If you’re a long-term traveler, you can go anywhere for as long as you want. But when you only have a limited amount of time — because you’re like me and slowing down, or because you just have a few weeks off from work and need to make the most of them — you have to be more selective.
So how do you narrow down your destinations, get on with your trip planning, and not suffer the anxiety that comes with choice overload?
This experience has given me a new philosophy on trip planning. I’ve changed how I decide on destinations:
First, embrace variety. You’re always going to be overwhelmed by choice. There will always be more destinations to visit than you have time to see. The list of places to visit will only get longer the more you travel, not shorter. Don’t fight it. Recognize it and don’t let it control you. This is just a fact of life.
Second, start with a list of the ten places you want to visit the most. Come up with the destinations that are at the top of your mind. This year, now that I am taking fewer trips, I want my trips to be to places I’ve never been and are as culturally different as possible, so I came up with the list at the top of this blog (yes, I know not all of the places are culturally different from each other).
Third, figure out when you can go and how long you have. Because some destinations will require more time. And, since it’s better to do less not more when you travel, how long you have will affect the destination you pick.
Fourth, think of the time of year. Which country has the weather you want to enjoy the most? I’m trying to escape the heat of inland Austin, so I wanted beaches. I crossed Hawaii and the Caribbean off the list as I wanted something more exotic. The Maldives and Sri Lanka may be hot, but they have beaches.
Fifth, make the length of your travels proportional to the size of the country. I didn’t want to attempt to visit large countries like India, Brazil, or China when I have just a few weeks. I want to see smaller destinations that I could explore more in-depth during a shorter period of time.
Finally, find the cheap flights. Out of your list of destinations, where are the cheapest flights? For example, on a trip a few years ago when I was going to Dubai, it was $1,700 USD to Madagascar but $400 to the Maldives, and, thanks to airline miles, $0 to get to and from Sri Lanka. That made the choice easy.
Once I stopped letting too much choice keep me from making a decision and after logically going through my checklist, I stopped hemming and hawing about where I wanted to go, found my destinations, booked my trip, and got on with getting excited about visiting new places.
Do the same. Start with your list and refine it using the above criteria until you narrow the selection down to the place(s) that makes the most sense to visit right now. The other destinations will be there for future trips!
Overcoming choice overload in travel is about first realizing that there will always be more places to visit than you have time, then figuring out what destinations fit what you can do right now. Once you start with your list of destinations, getting down to the perfect one becomes a process of elimination.
There will always be too many destinations to choose from and too little time to see them in.
But, at the very least, we can finally break our analysis paralysis.
 
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